|
Green News Blog

Green IT
Embraced by Increasing Number of Online Companies
|
Share with your favorite networking site |
September 20, 2007
- When it
comes to greening up business operations this day and
age, the internet component of business is increasingly
becoming fertile ground for implementing green-minded
operations. Called "green IT", companies are beginning
to see just how much energy can be saved by making more
informed decisions in regards to their internet
operations. One such business to do so is none other
than the UK-based betting company, BetFair, whose online
operations process up to 22,000 transactions per second
during peak times, not to mention receiving up to 4
billion page impressions per week.
As
reported by PC World, Betfair has recently embraced
virtualization IT. By doing so, Betfair's online
operations have made an 84% cut in energy usage, which
considering how much traffic Betfair gets, is not only
saving themselves loads of money, is also making a
tremendous dent in global warming. To get an idea of how
much virtualization IT helps to cut back energy usage,
Betfair used to operated 40 server racks and require
60Tb of disk storage space. After implementing
virtualization IT, they have cut their equipment racks
down to 16 and now only require 20Tb of disk storage
space for their web servers. The company also replaced
several Intel processors in their web servers with AMD
Opteron chips, which resulted in 50% less energy usage.
Betfair's Service Quality Director, John Hegarty, will
be the first to admit that Betfair's initial intentions
were not entirely altruistic. They were merely looking
for better ways to use energy and save money. Now,
however, Hegarty says the company's actions have sparked
a green consciousness amongst employees and the company
as a whole. An internal committe for Betfair's
land-based operations have already begun implementing a
paper recycling program by posting sings nearby
printers that read "Paper does not grow on trees". The
company is also encouraging its suppliers to green
things up, and is planning to issue a "Green Supplier of
the Year" award later in the year.
While
virtualization IT is certainly making an impact in the hands of
large web-based businesses, what does this mean for the
smaller guys? Well, surprisingly, anyone who owns a
website can make a difference. There are
an increasing number of web hosting companies out there
committed to only using renewable energy sources to
power their servers. By choosing one of these
environmentally friendly companies, website owners can
help
sustain a larger movement that is directly making an
impact on Carbon Dioxide emissions and global warming.
 |
 |
 |
Follow us
on TWITTER |
NEWS & TIPS
RSS Feed |
NEWS & TIPS
Mailings |
Back to September, 2007 News
|